Skills

(05)

I have over 12 years of experience in digital marketing, specializing in SEO (technical audits, content, keywords, strategies) and Meta advertising (campaign creation and management, budgets, targeting, A/B testing). I work with tools such as GA4, Search Console, SEMrush, Ahrefs and Meta Business Suite. I also offer consulting for online stores, content, and UX.

To discuss your needs, you can email me, use the contact form, or reach out to me on LinkedIn. We’ll schedule a brief online meeting to discuss your goals and how I can assist you.

Digital Strategy

Client Management:

Full-Funnel Strategy Development

Cross-Functional Team Coordination

Consultations for selecting appropriate digital channels

SOP & Workflow Design

Budgeting & ROI Optimization

Trello, Basecamp, Monday.com, Slack, Google Workspace

Data Analysis & Reporting

Data interpretation & insights

Performance dashboards

Monthly/quarterly reporting

KPI definition & tracking

Attribution basics

Traffic & behavior analysis

Funnel performance analysis

Forecasting & trend identification

Google Analytics (UA & GA4), Google Tag Manager, Looker Studio (Data Studio), Google Sheets (advanced), Excel, UTM builders, SEMrush, etc.

SEO & Website Optimization

Technical SEO

On-page SEO

Keyword research & topic clustering

Website audits

Internal linking optimization

Content optimization

Link-building planning

Indexing, crawling & site architecture

Schema markup basics

Organic traffic monitoring and analysis

SERP analysis & competitor research

Core Web Vitals understanding

Schema markup implementation

Basic HTML/CSS/JavaScript for SEO

Google Search Console, SEMrush, Ahrefs, Moz (familiar), Screaming Frog, WordPress, WooCommerce, PrestaShop, Google Trends

Content Strategy & Digital Marketing

Content planning & briefs

Content structure optimization

Blog optimization workflows

Email marketing strategy

Acquisition marketing

Landing page optimization

Acquisition marketing

UX writing basics

Copy review & SEO writing improvements

Social media content support

A/B testing concepts

MailChimp, MailPoet, ActiveCampaign, Zoho Campaigns, Canva, Google Workspace, Grammarly, Basecamp, Trello, ChatGPT, Perplexity, Gemini, Grok, etc.

Meta advertising (Facebook & Instagram)

Meta Ads (Full-Cycle Campaign Management)

High-ROAS Campaign Optimization

Advertising budget optimization

Audience targeting and segmentation

Creative concepts and copy writing for ads

A/B testing of visions and messages

Technical Skills

HTML & CSS basics

WordPress management

Plugin configuration

Landing page editing

Website troubleshooting

Understanding hosting, domains & DNS

WordPress (Elementor and other page builders), PrestaShop, Shopfy, Wix, Bandzoogle, cPanel, phpMyAdmin, Google Search Console, GTmetrix, PageSpeed Insights, Clarity Check, SenderScore, etc.

Contact Me