Experience – Monica Veselinova

(03)

My Career Journey

I got into digital marketing in 2012, and ever since, I’ve worked to forge business-driving relationships between brands and their customers. My experience spans small local businesses up to major US and European e-commerce players.

Some of my favorite projects involve transforming struggling digital systems into reliable engines for growth. For instance:

Implementing a full Digital Operations Framework for a key e-commerce client, increasing their organic visibility by 45% and decreasing their cost-per-acquisition (CPA) on Meta Ads by 20% within one year.
Leading a technical migration and SEO recovery for a large online retailer, ensuring zero traffic loss and establishing a new foundation for business growth.
Designing and automating data reporting for a UK-based e-tailer, providing the entire leadership team with clear, actionable insights for weekly decision-making, moving them away from static, complex spreadsheets.

Freelance

SEO, AEO, GEO, Meta Ads, Website Creation, Landing Pages, Visual content and SEO content creation

Marketing Agency "Shtrack"

Marketing Manager

Led digital marketing projects across SEO, content, UX, email marketing, and reporting.

Omnichannel UX Tracking

Created and optimized landing pages for major campaigns.

Conducted market, brand, and keyword research to support strategy and decision-making.

Improved website UX and content structure across multiple company websites.

Assisted with CRM migration from ActiveCampaign to Zoho CRM, including segmentation, workflow setup and mass email marketing setup.

Supported SEO execution through content creation, technical checks, and keyword planning.

Presented insights and reports in meetings with clients, prospects, and internal teams.

Participated in interviewing and onboarding new team members.

Helped improve internal processes, documentation, and cross-team communication.

Marketing Agency "Local Fame"

Marketing Specialist / Team Leader

Led a small team of 2–3 SEO specialists, providing training, review, and daily task coordination.

Managed on-page SEO tasks, website audits, and content optimizations for local and organic SEO.

Helped build early-stage workflows and internal guidelines as the agency expanded.

Contributed to the integration of GDPR policies and updates to documentation.

Collaborated with other teams to ensure quality, consistency, and smooth project execution.

Provided clear reporting, insights, and communication between management and the SEO team

Company "E-Motive"

Database development for online stores, Amazon, Ebay and Rakuten

Short-term project related to database development for online stores (based on Magento (CMS)) and platforms such as Amazon, eBay, and Rakuten.

Company "411 Marketing"

SEO Lead & Technical Implementation Specialist / Team Leader

Dec 2015 – July 2016 – Team Lead

Apr 2012 – Dec 2015 – SEO Specialist

Built complete WordPress websites, including structure, content, responsive design, and forms.
Created my first WooCommerce ecommerce website, including setup, product structure, and UX improvements.
Performed keyword research and wrote SEO-optimized content aligned with user intent.
Managed technical SEO: plugin testing, speed optimization, indexing checks, schema basics.
Worked with cPanel and HostGator for hosting setup, backups, DNS, and file management.
Assisted with cleaning hacked websites, removing malware, and securing hosting accounts.
Created PPC landing pages with a focus on UX and conversion clarity.
Supported link-building, local SEO, and content marketing initiatives.
Collaborated with other SEO, content, PPC, and design teams for smooth project delivery.
Contributed to internal SEO guidelines and workflow improvements.

Education